Two DUJAT members: Mamechiyo & Van Gogh Museum collaborate for the new “Exclusive products” of the Museum shop
Two DUJAT members: Mamechiyo & Van Gogh Museum collaborate
for the new “Exclusive products” of the Museum shop
– On the occasion of the Grand Opening of the new entrance hall of the Van Gogh Museum Amsterdam-
Amsterdam – 11 September 2015
DUJAT / Dutch & Japanese Trade Federation is pleased to announce the start of a successful collaboration between two DUJAT members for the new museum shop of the Van Gogh Museum in Amsterdam, The Netherlands. >>>Download press release
(Picture: At the new museum shop: Mr. Willem van Gogh (left) and Mr Masataka Miyanaga, press officer of Mamechiyo Modern)
2015 marks the 125th commemoration of Vincent van Gogh’s death. On 5 September, the museum opened a new entrance on the Museump
lein. The draft design was prepared by Kisho Kurokawa Architect and Associates, the firm founded by the late Kisho Kurokawa, designer of the temporary exhibitions wing opened in 1999. Hans van Heeswijk Architecten then elaborated on this to creat
e a solution in which the existing wing and the new structure form a surprising new whole.
Back in 2013, DUJAT organized a catwalk with modern kimonos designed by Mamechiyo during the annual DUJAT December dinner at the Hotel Okura Amsterdam. Willem van Gogh (left on the picture), Advisor to the Board of the museum attended the dinner and became fascinated by the beauty of Mamechiyo’s work. This was the beginning of the dream project for both of them.
Mamechiyo is a renowned contemporary kimono artist, designer and stylist who plays a vital role in the revival of the Japanese kimono. She has worked with a number of big players in the fashion industry like Shiseido and Shu Uemura as well as with advertising companies. In 2012, part of her work was purchased by the Victoria & Albert Museum in London for its permanent collection.
After this DUJAT December Dinner, Mamechiyo was invited to design a series of high-end products for the Van Gogh Museum, together with other luxury brands such as, Gassan Diamonds. Mamechiyo’s products were inspired by Van Gogh’s masterpiece Flowering Plum Orchard (after Hiroshige; picture on the left).
All products are carefully hand-made by top Japanese craftsmen.
Mamechiyo: “through this project, I want to show to the world the ‘Japanese craftsmanship and manufacturing’ or ‘Monozukuri’. I truly hope that as many people as possible will see through my products ‘Van Gogh’s respect for Japan’ and ‘my respect for Van Gogh’.
· A complete kimono set: it includes a pure silk kimono and a Nishijin silk obi with accessories for wearing the Japanese traditional garment. (photo)
· Kimono-style silk dress： this can be worn as a casual western outfit.
· Scarf： An unique design on the left and right side of the scarf, dyed by one of the most skilled artisans in Japan.
· Bag (three variations): a silk bag, a Nishijin-ori bag, and a Hakoseko modern bag (photo). All of them made by craftsmen who have been commissioned by the Imperial Household Agency.
· Silver accessories：Developed by a well-known Japanese anime figure artist. Very high technique with professional finishing touch and careful attention to the details
· Kamakura-bori hand mirror: Hand-made by Kamakura-bori craftsmen (Engraver and Lacquer artisan)
* Kamakurabori is the Japanese authorized traditional craft products
· An incense and fragrance oil set: Plum flower-shaped incense. Soft scent can be enjoyed without flame.
Van Gogh Museum Amsterdam：http://www.vangoghmuseum.nl
· Press release on new entrance： http://www.vangoghmuseum.nl/en/about-the-museum/press/press-releases
· Mamechiyo： http://www.mamechiyo.jp/
DUJAT (Dutch & Japanese Trade Federation) Office, Netherlands
Kazuko Suzuki (Ms)
Email: suzuki @dujat.nl | TEL: +31 (0)20 30 50 930