Shimano is an international manufacturer and distributor of cycling and fishing equipment and accessories. Our mission statement is: “To promote health and happiness through the enjoyment of nature and the world around us”​.

Shimano Europe Group’s mission is to be an excellent supplier and a valuable partner for all our customers throughout all distribution channels in the European bicycle and fishing tackle industry. To create consumer demand for Shimano & Shimano owned products, and to be the “Eyes, ears and voice” of the global Team Shimano as representative in Europe.