Last week on Thursday 18 September, Dujat members visited MVV Maastricht at Stadion De Geusselt, together with LIOF and Deshima Football Consultancy. In 2025, the Dutch-Japanese investment company Deshima Football Consultancy BV became co-shareholder of MVV. Together with the Maastricht Collective, they jointly act as equal shareholders and are involved in the development and build-up of MVV Maastricht.
At the event we were first welcomed by Robbert Koldenhof (managing director LIOF) & Tom Daemen (managing director MVV), and could watch a training session with an explanation of MVV Technical Director Ronny Van Geneugden.
Then it was very interesting to learn how a Japanese investor came to find a regional football club in the South of Limburg with a presentation by Gerald Smith, and to meet with their Co-Founder and Director Takao Toshishige from Japan. Our last speaker was Bert van Marwijk, Member of Supervisory Board MVV, who spoke about his Vision on Football.
Many thanks to LIOF, MVV Maastricht and Deshima Football Consultancy for this sportive and inspiring afternoon in Maastricht. どうもありがとうございました！
This event is for members and invitees only.
If your company is member of Dujat and you did not receive the invitation, please contact our office.
MVV Maastricht, Deshima Football Consultancy BV, DUJAT, and the Limburg Investment and Development Agency (LIOF), are very pleased to invite you to attend our upcoming event on Thursday September 18th 2025 at the MVV “Stadion De Geusselt” in Maastricht.
In 2025, the Dutch-Japanese investment company Deshima Football Consultancy BV became co-shareholder of MVV. Together with the Maastricht Collective, they jointly act as equal shareholders and are involved in the development and build-up of MVV Maastricht.
But how did a Japanese investor come to find a regional football club in the South of Limburg? You will hear all about it during this event.
After introductions by LIOF and MVV, we will learn more about Deshima Football Consultancy and their investment in MVV. We will also get to see the MVV football team on the field practicing for their next game. After lunch, Bert van Marwijk, member of the Supervisory Board MVV, will tell about the vision on football at MVV.
If you are unable to attend, please feel free to forward this invitation to your colleague. We look forward to meeting you there!
Date: Thursday 18 September 2025
Time: 11:00 – 14:30
Venue: MVV “Stadion De Geusselt”, Geusseltweg 11, 6225 XS Maastricht
Programme:
Dujat Bus (optional)
08:15 Gather in front of Cityden Stadshart, Amstelveen
08:30 Dujat Bus departs to MVV Maastricht
Main Programme:
11:00 Welcome with coffee and ‘Limburgse vlaai’
11:30 Introduction by managing director LIOF Robbert Koldenhof & managing director MVV Tom Daemen
11:45 Watching a training session, with an explanation of Technical Director Ronny Van Geneugden
12:15 ‘Investing in MVV’ by Gerald Smith, Managing Director of Deshima Football Consultancy BV
12:45 Lunch & Networking
13:30 ‘Vision on football’ by Bert van Marwijk, Member of Supervisory Board MVV
13:50 Closing remarks by Christa de Kemp, Managing Director of Dujat
13:55 Drinks & Networking
14:30 End of event, Dujat Bus departs to Amstelveen
About MVV Maastricht
MVV Maastricht is established on 2 April 1902 and, as such, one of the oldest football clubs in the Netherlands. It has a rich history and even brighter future!
The club identifies closely with its home town Maastricht. This can be seen in the club logo (showing a star, one of the symbols of the City of Maastricht), the colours of the club (red and white), the name of the South stand Angelside (referring to one of the symbols of the City of Maastricht) and the singing of the Maastricht Anthem before a match.
“Us MVV” (“our MVV”) has always had a relatively large fan base, leading to average attendance around 5,000.
Since 1961 MVV Maastricht plays its matches in “Stadion De Geusselt” (De Geusselt Stadium), named after the still existing 17th century chateau Geusselt.
About Deshima Football Consultancy BV
Deshima Football Consultancy BV is a Japanese-Dutch investment company that has recently become a 24% shareholder in MVV Maastricht, a Dutch football club. The investment mirrors the stake held by Maastricht Collectief, a group of local entrepreneurs. Deshima, named after the historical Dutch trading post in Japan, brings both financial investment and expertise in football, particularly from the Japanese market, to the club.
About LIOF
LIOF is the regional development agency for Limburg and supports innovative entrepreneurs with advice, network and financing. We are there for every startup, scale-up and SME with an innovative idea, a business plan or a financing question and for (foreign) entrepreneurs who want to establish themselves in Limburg. We also help with cross-border cooperation and international business. Together with entrepreneurs and partners we are working towards a smarter, more sustainable and healthier Limburg by focusing on the transitions energy, circularity, health and digitization.
